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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers
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About the Author
Bridget Brennan is the CEO of Female Factor, the world’s top consultancy focused on women consumers. She is the leading professional speaker on the subject of engaging women as customers and decision makers. She is also the author of the book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, 2011). In her work, she’s conducted research with thousands of women on their purchasing habits and preferences, and provides counsel to Fortune 500 executives and sales teams on developing strategies to grow their businesses. She was named a “Woman to Watch in Retail Disruption” by the Remodista think tank and is a contributing writer for Forbes.com. Additionally, she is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team and a frequent guest lecturer at universities. In her work at Female Factor, Brennan developed a sales training program that has been implemented successfully at major companies throughout the United States. Based in Chicago, she is a sought-after presenter at conferences and industry events around the world. Learn more about her at www.bridgetbrennan.com.
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Product details
Hardcover: 256 pages
Publisher: HarperCollins Leadership (March 5, 2019)
Language: English
ISBN-10: 1400209978
ISBN-13: 978-1400209972
Product Dimensions:
6.2 x 0.9 x 9.3 inches
Shipping Weight: 13.8 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#126,115 in Books (See Top 100 in Books)
Another engaging and fun read from Brennan. Building on gender psychology she explored in her first book, Winning Her Business is loaded with practical strategies to make customers feel good about buying from you. Each chapter offers valuable tips that enable anyone who works with customers to leverage the competitive advantage inherent in a face to face sales experience--essential to survival an increasingly online world. Her fresh perspective and conversational writing addresses potentially sensitive gender issues with grace and poise. Without hesitation, I recommend this book. It's a must read for anyone on the front lines of customer service.
Bridget Brennan's second book arrived, hot off the presses, and it is fabulous. Her goal is helping businesses help customers feel more connected, inspired, confident, and appreciated in relation to their purchases--quite a tall order! But she does it, showing by example, and along the way makes consumers, even those like myself who don't run businesses, feel more engaged with the process as well. And the book is just as wittily written as the first. A must read.
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